On October 25th, the "Ten Thousand Enterprises Go Global, Shandong Trade Goes Global" International Precision Product Selection and Matching Conference for Shandong's Specialized Industry Clusters was successfully held at the Jinsatan Hall of Yantai Baguowan International Convention and Exhibition Center. As a high-tech enterprise in Shandong Province specializing in the research and development and production of welding booms, our company was invited to attend the event. Relying on the event's model of "offline display + precise matching and negotiation", we deeply connected with professional buyers from Europe, America, Southeast Asia, the Middle East and other regions. With our strong technical strength and full range of products, we injected new vitality into the international market expansion of "Shandong Manufacturing".
I. 15 Years of Technological Accumulation, Forging Industry Hard Power
Since its establishment, our company has always adhered to the principle of "research and development as the core, quality as the foundation", and has been deeply engaged in the field of welding booms for 15 years, gradually growing into a benchmark enterprise integrating research and development and production. On the road of technological innovation, the company has formed a professional R&D team, continuously working on core directions such as welding process optimization, boom structure design, and material performance improvement. We have accumulated 16 patents related to welding, including invention patents and utility model patents. Many technological achievements have been successfully transformed and applied, significantly enhancing the strength, stability, and service life of our products.
Focusing on market demand, our full range of products are suitable for various welding scenarios. Based on technological innovation, the company always takes market demand as the guide, closely follows customer feedback at home and abroad, and continuously promotes product iteration and upgrading. Through regular visits to customers, participation in industry exhibitions, and conducting precise market research, the company accurately captures the pain points of different industries and working conditions. Currently, the company has three series of welding booms with over 100 product models, which can meet the diverse needs of multiple industries and scenarios. During this event, the company set up a dedicated booth in the mechanical equipment display area, highlighting three core products: "Manual Hydraulic Welding Boom", "Electric Dust Suction Welding Boom", and "Spring Self-Balancing Welding Boom". Through the display of physical products, 3D model demonstrations, and operation video playback, buyers could intuitively understand the structural features, technical parameters, and application cases of the products.
II. Precise Global Matching, Professional Services Yield Rich Fruits
To fully seize the opportunity of this matching conference, the company strictly followed the requirements of the "Notice on the Collection of Enterprise Product Promotion Materials", completing all preparations in advance: carefully writing the company profile and product manual in both Chinese and English, and organizing promotional materials such as patent certificates and cooperation cases to comprehensively showcase the company's strength. We sent a professional team consisting of an export manager, a technical engineer, and an English translator to attend the event, ensuring efficient and smooth communication. On October 24th, the company team arrived at Yantai Baguowan International Convention and Exhibition Center in advance, and orderly completed the booth setup, placing products, certification certificates, and case display boards in place, creating a professional and intuitive display atmosphere. On the event day of October 25th, during the 09:00-09:40 session for the release of overseas buyers' demands, the company team carefully recorded the demands of buyers from Germany, Indonesia, South Africa, the United Arab Emirates and other countries, laying the foundation for subsequent negotiations. During the 09:40-12:00 precise matching session, the company, with thorough preparation and product advantages, became the focus of buyers' attention. The export manager detailed the overseas after-sales service, spare parts supply, and delivery guarantee system, completely dispelling their concerns and reaching preliminary cooperation intentions. According to statistics, during this matching conference, the company received over 50 batches of buyer inquiries, conducted 12 "one-on-one" negotiations, reached 6 clear cooperation intentions, and established long-term contacts with 3 overseas distributors, laying a solid foundation for expanding the markets in Europe, America, Southeast Asia, and the Middle East.
III. Practicing "Shandong Manufacturing", Embarking on a New Journey of Globalization
As a member of Shandong's foreign trade enterprises, our company has always responded to the provincial committee and provincial government's decision-making and deployment of "promoting the stability of scale and optimization of structure in foreign trade". This participation in the conference is not only a practice of expanding the international market but also an implementation of "Shandong-made" products going global. In recent years, in the face of a complex international market environment, our company has proactively adjusted its strategy: on the one hand, it has increased investment in research and development, promoting the transformation of products towards high-end, intelligent and green, and has already initiated the construction of an intelligent welding production line. After its commissioning, it is expected that production efficiency will increase by 40% and energy consumption will decrease by 20%; on the other hand, it has optimized its overseas layout, building a sales network covering over 30 countries and regions through international exhibitions, overseas agents, cross-border e-commerce and other means, with the proportion of overseas revenue increasing year by year. The successful participation in this matchmaking event has further strengthened our company's confidence in deepening the international market. In the future, our company will take this participation as an opportunity to summarize experiences, optimize products and services, and enhance international competitiveness; seize the opportunities of the "Belt and Road Initiative", focus on emerging markets such as Europe, America, Southeast Asia and Africa, deepen international cooperation, and make our company's welding boom products shine globally; at the same time, leverage our technological advantages, strengthen cooperation with domestic and foreign research institutions and industry enterprises, promote technological innovation and industrial upgrading in the field of welding booms, and contribute to enhancing the international influence of "Shandong-made" products and promoting the high-quality development of China's equipment manufacturing industry.
